3.20.2011

ONE PIECE take over the Yamanote Line & Shueisha





With the popular manga "One Piece", which has more than 200 million copies in print manga will now take on JR Yamanote line begins February 17. The campaign will last two weeks, until March 1, when the straw hat pirates take advice and monitor ad form. This marks the first time JR has created a partnership and has done all that manga-fied. 11 cars of the train, the cars 2-10 is full of scenes from the manga of all brands. Luffy, Zoro, Nami, Usopp, Sanji, Chopper, Robin, Franky and Brook covers the inside of cars. Besides, Shueisha be to have a campaign of their own because of the bar 200 million copies. The covers of all their leaves are plastered with characters from One Piece, regardless of gender. Whether it's a fashion magazine or literary journal, they will all cover with "One Piece" signs on them.

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